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How to Choose Title and Description for Your Video

By admin | October 19, 2010

The titles are an important part of how people find your video, and an
even more important part of whether they decide to watch them. A good
title needs to include several things if you hope to use it for traffic
purposes.

First of all you need to decide which keyword from your list is most
relevant to the video you are naming. Next you need to find a way to
make that keyword sit nicely in a 3-5 word sentence that sounds
interesting to your niche. For instance if you were promoting dog food,
your main keyword may be "Dry dog food," but for a title there are a
number of possibilities. You could just call your video your main
keyword, and this will help to get the maximum amount of search engine
views, but don't forget you also need to get people to click on it.

To create a title that people will actually click on, I suggest
starting with your keyword/s and then adding something afterwards to
make it appealing. Possible titles for our example "Dry dog food" could
include "Dry dog food - 5 Tips" or "Dry Dog Food - Important
information" and you will see either title is more likely to be clicked
on, than just the keywords alone. Your title will be the used by search
engines as your keyword, as they don't look at Youtube's keyword
section. As you know this is the case, I highly recommend you look at
what keywords don't have a video listing in Google's search results, as
if your video is the only video result for a high traffic term you can
get a flood of traffic.

Next you are going to write a description of your video, as this is
what we use to get video watchers to click through to your video. Don't
forget that these click-throughs are a vital part of the whole system.
If the people just watch your video and then leave, you may as well not
have bothered uploading in the first place.

I recommend that for your description you should include a
transcription of your video, and above that at the top a link to your
website. Do not forget that Youtube is a very high PR website, so as
well as the traffic from the video you are also receiving a great
backlink. Make sure that your link is right at the top of the
description, as you want this to be visible without people having to
click "more info...."

Another think to add to your description is as many keywords as you can
manage into a proper description. By this I mean don't just keyword
spam the description, but if you can describe your video in a way that
uses keywords, that will help.

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